How I market your home: the full details

I walk the house with you first

Before anything gets filmed, I walk every room with you. I’m looking at three things: where the light comes in and when, the order a buyer would walk through the house, and what needs to be put away before the shoot.

I write a shot list (every photo and clip, room by room) and we pick a shoot day. You’ll get the prep list below that same day.

Lighting

Cameras see light differently from your eyes. A room that feels bright to you can come out dark on camera, with windows that turn solid white.

So on shoot day, the photographer works to my standards:

• Every light in the house goes on, and blinds go to the same height in each room.

• Where a room is still dark, the photographer sets soft lights on stands, out of the shot.

• The photographer takes several photos of each view at different brightness and blends them, so you can see the room and what’s out the window in the same picture. (Photographers call this bracketing.)

• I plan the front of the house for the time of day the sun is on it, when the weather allows.

Photos, video and vertical clips

Photos. Every room, the front and back of the house, the yard and any features you point out, like a new roof or a shop building. Color and brightness get corrected, and I review every shot. Nothing that’s part of the home or around it gets erased: no removing cracks, power lines or the house next door.

Video walkthrough. One steady walkthrough on a gimbal (a handheld stabilizer that keeps the camera smooth), in the order you’d walk the house: front door, main rooms, kitchen, bedrooms, outside. It shows how the rooms connect, which photos can’t.

Sound. The narration sticks to facts about the home: rooms, updates, the lot, the location. Any music comes from a library licensed for business use.

Vertical clips. The walkthrough gets cut into short, tall-format clips (9:16, the shape of a phone screen) for Facebook, Instagram and TikTok.

Virtual staging. Only if you ask for it. Virtual staging means digitally adding furniture to a photo of an empty room. Every virtually staged photo is labeled "Virtually staged" on the image, and the real, unstaged photo stays in the set.

Real photos only. Every image is of your actual home. I don’t use AI-generated pictures of homes or rooms, and I don’t use stock photos as a listing.

Where your home is shown

Once you’ve approved the photos, video and description, your home goes up:

• Navica MLS, the shared listing database that agents in the area use.

• My home search site → https://calebcoleman.txkrealestate.com

• My Facebook, Instagram and TikTok, with the vertical clips. Every post carries the REMAX Preferred name and office line.

• YouTube, once my channel is live.

• An email to people who asked me for new-listing alerts.

You see every piece before it goes public. If anything is wrong, we fix it first.

When the listing ends or the home closes, I take the listing marketing down.

What I’ll ask you for

1. Your written OK
I only market a home with the owner’s written permission. Before any photo or video goes public, you’ll sign the listing agreement and OK the marketing plan in writing, including video, social posts and, if you want it, virtual staging.

2. Access

• One block of time for the shoot. I’ll tell you how long once I’ve walked the house.

• A key or lockbox for shoot day, or a time you’ll be there to let us in.

• Your OK for the photographer to come back for the front of the house if the weather turns.

3. Prep
The night before:

• Clear kitchen and bathroom counters down to one or two items.

• Put away mail, personal photos, medicine, keys and anything with your name or account numbers on it.

• Make the beds and close toilet lids.

• Replace burned-out bulbs so all the lights match.

The morning of:

• Cars out of the driveway and off the street in front, if you can.

• Trash cans, hoses and yard tools out of sight.

• Pets out of the house, or with you.

• People out of the frame. If you’d like to stay, we’ll work room by room around you.