Privacy policy

This page explains what information this website and my Facebook and Instagram lead forms collect, how I use it, and the choices you have. I wrote it to be short and plain.

Who we are

This website is run by Caleb Coleman, REALTOR®, with REMAX Preferred, in Texarkana. I am licensed in Texas and Arkansas.

Questions about this page, or requests about your information: calebcoleman@remax.net, or call the office at (903) 794-5250.

What we collect

What you give us. When you fill out a form on this site, we collect what you type into it. Depending on the form, that can be your name, email address, phone number, the address of a home, which side of the state line you are looking on, a price range, what you want help with, and your message. Each form also records whether you checked the optional box that lets us call or text you, and which page the form was on.

Facebook and Instagram lead forms. If you fill out a lead form in one of my ads, we receive your answers, such as your name, email, phone number, a property address, your timeline, and whether you checked the optional call or text box.

Cookies and pixels. This site uses Google Analytics (GA4), which is linked to my Google Ads account, and the Meta pixel. They collect information about how you use the site, such as the pages you visit, the device and browser you use, and your approximate location. Until you accept cookies in the cookie banner, the Meta pixel sends no page views or other activity to Meta (your browser still downloads the pixel's code from Meta's server), and Google Analytics sends only limited signals without analytics cookies (for example, that a page was viewed), which Google uses to estimate visits. If you decline, it stays that way.

How it's used

• To answer your message and to follow up with you about real estate.

• To send listing alerts, if you asked for them.

• To understand how people use this site.

• To show ads on Facebook, Instagram and Google to people who visited this site or engaged with my pages and videos. This is how a visit to the site can lead to an ad later.

• To build a custom audience on Meta. I may upload a list of contacts (email and phone) to Meta, which scrambles the information (hashes it) before matching it to its users. I use it to show ads to those people, or to leave out people who are already clients.

Texts

I send texts only if you agreed to them. The box on my forms that asks for your OK to call or text is optional and starts unchecked. Agreeing is not a condition of getting a price review, listing alerts or a reply. Message frequency varies. Message and data rates may apply. Reply STOP to any text to opt out.

Sharing

I share your information only as needed to do what you asked and to run this business:

• My brokerage, REMAX Preferred, may see information you send me as part of supervising my real estate work.

• Service providers: Squarespace (hosts this site and its forms), Zapier (moves form answers to my customer database), BoldTrail (my customer database and email), Meta (Facebook and Instagram lead forms, the pixel, and custom audiences) and Google (analytics and ads).

These companies handle information under their own terms and privacy policies. We do not sell your personal information.

Your choices

• Cookies: use the cookie banner on this site to accept or decline, or to change your choice later.

• Emails and listing alerts: To stop emails, use the unsubscribe link in the email, or email me at calebcoleman@remax.net and I'll take you off.

• Texts: reply STOP to any text.

• Ad preferences: you can change the ads you see in your Meta ad preferences and in Google's Ad Settings.

• Access and deletion: to ask what information I have about you, or to ask me to delete it, email calebcoleman@remax.net from the address you used. I may need to confirm it is you, and I may need to keep some records the law or my brokerage requires me to keep.

Other things to know

Children. This site is not meant for children under 13, and I do not knowingly collect information from them.

Other sites. This site links to other sites. The home search site (calebcoleman.txkrealestate.com) is run by BoldTrail and has its own terms and privacy policy. Social media sites and the TREC documents linked in the footer have their own policies too. I don't control them.

Changes. If I change this page, I will post the new version here and update the date at the top.

Equal Housing Opportunity